It’s no secret that the world is becoming more digital and connected, thus it should be your company’s responsibility to keep up and adapt to the latest cutting-edge technologies.
Digital signage, for example, can benefit your organisation in a number of ways, including cost savings, branding, and reducing perceived wait times.
Digital signage technology, when used correctly, can add tremendous value to practically any business or application, whether it’s in a corporate office, a retail store, or a school.
The return-on-investment plan for digital signage isn’t one-size-fits-all, and measuring hard dollars spent and hard dollars earned can be challenging. Companies should instead concentrate on both the return on objectives and the return on investment.
Returns on digital signage investments, can also include money saved by adopting technology to do things differently.
Share your brand message and influence an audience
Companies are constantly looking for new ways to sell themselves, and this approach has grown into branding. Despite the fact that these installations might be inconspicuous, digital signage is one of the most effective methods for achieving the high-level branding that businesses are always looking for.
Company’s demonstrate their commitment to environmental sustainability and biodiversity when they ditch paper campaigns for digital ones.
You are able to share your message more effectively through video displays, moving graphics or interactive campaigns which get consumers talking, making your ads far more memorable and effective.
Cost, and time savings
The savings made — both financially and in terms of time — are perhaps the most essential function of digital signage.
Consider how many man hours it would take to remake a static or analogue billboard, update a campus map to reflect a new building or department reshuffle, or replace static billboards in a retail context. Not to mention the printing time and costs associated with every new campaign.
With digital advertising signage it’s simple. Just submit your latest ad designs to your signage provider, or if you run them yourself, pass them on to your technical team.
It might take hours or even days to remodel installations, and printing and installing advertisements and signage costs a lot of money each time.
Advertisements on digital signage can be smoothly adjusted to match the season or a big-ticket item that the company wants to sell by subscribing to digital signage software.
Digital kiosks can be utilised to collect consumer orders or conduct point-of-sale transactions, which saves money on wages and time spent onboarding and training new personnel.
Data and analytics on digital signage
Analytics and data are becoming increasingly important in determining the performance of digital signs. This has long since been the problem with running traditional ads as it’s almost impossible to really know for sure, the impact that they have had on your sales.
The success of digital signage may be assessed via sensors that track foot movement into a specific location where a display was mounted, thanks to other AV technology. To track how long someone reads the message, cameras can be mounted on or even in some monitors.
Comparing the outcomes after the display goes live to before is a simplified technique of measuring ROI or ROO of digital signage. Are more people buying the advertised product now than they were before the exhibit was put up? Are you saving money and freeing up more time to expand your company?
With digital signage, it couldn’t be easier to track your results and adjust your campaigns accoringly to generate a greater ROI.