You have probably already heard about Google and are aware that more than 1 billion internet users go to Google to find stuff on the internet. However, what many people don’t know is that Google is more than a mere search engine. In fact, there is so much more to Google than the mere fact that it is a search engine. What’s more is that in addition to its search engine, Google gives dozens of tools that are valuable to marketers. In this article, which has been supplied by Dave Simpson of Azzurro Blu  a leading SEO and web design agency in Aberdeen, Scotland we shall look at some of the most important Google marketing tools that your business should leverage.

1. Google My Business

If you are looking for a way to earn some free advertising on Google, then Google My Business is the way to go. All you will need to do is claim a Google My Business listing (initially referred to as Google Places), and you will be featured in search results for all local searches. If you’re a business operating with the intent of serving people within your locality, then this is the best marketing tool you could have. What’s more impressive about this tool is that unlike Google AdWords, you will not have to pay to earn a top spot in the local search results.

2. Google Webmaster Tools

Do you want more information on how healthy your website looks before Google? Just set up your Google Webmaster Tools account. This Google marketing tool will always inform you of possible red flags that could hamper your site from features in the top search results. Moreover, Webmaster tools aid in analyzing the existing search traffic so that you will be in a better position to understand how internet visitors are finding your site.

3. Google AdWords

Google AdWords is the easiest way for you to boost your organic efforts and receive more traffic to your website. And if you have never used this tool, here is how it works: You develop ads which target particular keywords related to your niche and the ads will be shown above or to the right of the organic search results when people search for the keywords associated with your business. The cost of ads greatly depends on the competitiveness of your target keywords, and you only pay when a visitor clicks on your ad.

You should always remember that AdWords can quickly turn out to be an expensive marketing tool and contrary to organic search, it only offers quick results rather than long-lasting results.

4. Google AdWords Keyword Planner

If you want to boost your organic SEO results, you will need to start by conducting a keyword research. Performing a keyword research will help you identify the keywords to target when you’re creating blog posts or content for your website. This will help streamline your content creation efforts and make it easy for you to be found by searchers looking for similar keywords.

Although it’s mostly used in planning AdWords campaigns, this tool can also help in brainstorming new keyword ideas and suggestions to help with all your organic keyword research efforts. To find the search volume and other information, you will need to be a paying user of Google Adwords.